About Us

Hey there, I’m Sarah Hall, and I’ve been obsessed with photography since high school. It all started with me snapping pictures at school events, capturing everything from class trips to random moments with friends.

Before long, I became the go-to photographer at my school, not just because I had the camera, but because I also have editing skills. I had a knack for taking a decent shot and making it something special.

I worked with a few offices over the years, sharpening my skills and trying new styles. But the real game-changer happened when my younger brother was born. His eyes were unlike anything I’d seen, so vibrant and full of detail. One day, I thought, “What if I take a close-up shot of his iris?” So I did.

The result?

Mind blown. It was like discovering a tiny universe right there in his eye. I printed it, framed it, and stuck it on my wall. Honestly, I couldn’t stop staring at it.

It was like capturing a piece of someone’s soul in a single shot.

So, I dove deeper. I started taking iris photos for friends and family, and the more I did it, the more hooked I became. That’s when I knew I had to take this passion seriously. I opened Artful Eye in London, built a team of experts, and got some top-notch equipment. Now, we help people capture the beauty in their eyes and turn it into art they can hang on their walls.